CAPS CONNECT
CAPS Group Counseling Marketing Plan
This assignment is a marketing plan focused on promoting group counseling services through Counseling and Psychological Services (CAPS) at IU Indianapolis. It includes market research, target market analysis, a SWOT analysis, and marketing strategies to increase student awareness and participation.
What I learned
I chose this assignment because I put a lot of time and effort into it and feel like it shows my growth in this class. It helped me understand how marketing works in health care and how to apply it to a real service like CAPS group counseling. I am also proud of how I used research and data to support my ideas. Overall, I think this project shows my ability to think critically and create a complete marketing plan.
Program Competencies
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Demonstrate effective written communication and oral communication skills.
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Demonstrate behaviors that align with ethical, legal, and professional standards.
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Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.
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Apply data and health information technology to inform organizational performance and decision making.